What's New in RateParity's Super Widget: More Customization, More Conversions
Your hotel’s booking widget just got a major upgrade. RateParity has rolled out a powerful set of new features for the Super Widget – giving hoteliers greater control over design, messaging, pricing transparency, and guest experience. Here’s a full breakdown of everything that’s new.
New Widget Themes: Design That Fits Your Brand
First impressions matter. The Super Widget now comes in three distinct design themes – Universal, Square, and Round – so it can seamlessly match your website’s visual identity and call-to-action style.
Whether your site has sharp, modern lines or a softer, rounded aesthetic, you can now select the theme that feels most native to your brand. No more one-size-fits-all widget design.
Square Theme
Round Theme
Direct Booking Benefits: Show Guests Why to Book Direct
Price alone doesn’t always win the booking – value does. Hotels can now display up to three direct booking advantages directly on the Super Widget. Benefits can include perks like a complimentary welcome drink, free late checkout, or a loyalty discount, and each can be paired with a clickable link or tooltip for more detail.
This feature puts the case for booking direct front and center, right at the moment of decision.
Custom Message: Your Promotions, Instantly Visible
Running a flash sale? Announcing a seasonal package? There’s now a dedicated Custom Message field directly on the Super Widget. Hotels can craft any message – a promotion, an announcement, or a key piece of booking information – and display it prominently, with the option to include a clickable link or tooltip.
This is a direct communication channel to the guest at the highest-intent moment: right before they book.
Availability Search: Let Guests Search Without Leaving the Widget
One of the most requested features is now live. Guests can now search for availability directly from the Super Widget using an integrated calendar – no need to navigate to a separate page or open the booking engine first.
This reduces friction in the booking journey and keeps visitors engaged on-site, exactly where you want them.
Advanced Price Comparison Controls: Full Flexibility Over How Rates Are Shown
Price comparison is the core of what RateParity does – and now it’s more configurable than ever. Hotels can now define:
- Member Rate vs. Regular Rate comparison display
- Daily vs. Total price presentation
- Comparison date logic – either the first available date or the lowest monthly rate
These controls ensure that the price comparison shown to each visitor is accurate, relevant, and strategically aligned with your revenue strategy.
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Comparison Context: Transparent Rates Build Trust
Guests want to know they’re comparing apples to apples. The widget can now display the comparison dates and number of guests alongside the rates shown, giving visitors full context about the pricing they see.
Transparency reduces hesitation – and hesitation is the enemy of conversion.
More Customization Options: Total Control Over the Widget Experience
Beyond themes and messaging, hotels now have deeper control over the full widget experience:
- Customize widget texts to match your brand voice
- Control animations for a smoother or more dynamic feel
- Choose CTA behavior to direct guests exactly where you want them
- Manage the RateParity logo display based on your preferences
These options put the widget fully in your hands, without requiring technical development work.
Booking Engine Banner: A New Way to Display Price Comparison
For hotels that prefer a more embedded approach, RateParity now offers an alternative to the Super Widget: a price comparison banner displayed directly inside the booking engine. The banner highlights your hotel’s direct rate alongside OTA prices and showcases direct booking benefits – all within the booking engine environment.
The Super Widget remains the default and recommended option, but the banner gives hotels a flexible alternative for properties where that format works better.
Built for Hotels That Take Direct Bookings Seriously
These updates reflect a clear direction: giving hoteliers the tools to present their direct booking proposition more compellingly, more transparently, and more flexibly than ever before.
Whether you’re a boutique property or a large hotel group, the new Super Widget features are designed to reduce OTA dependency and move the needle on your direct booking rate.
Ready to put these features to work? Get in touch with the RateParity team to enable the new features for your property.
RateParity is a Conversion Rate Optimization platform trusted by 2,000+ hotels worldwide, helping properties boost direct bookings through smart price comparison, widget tools, and guest engagement features.