The Weekly Reviews Report: Turn Guest Feedback into Actionable Insights
In today’s hospitality landscape, guest reviews are more than just reputation markers — they’re critical business intelligence. What guests write (and how often they write it) can impact your ranking, your bookings, and your brand perception across platforms.
That’s why RateParity created the Weekly Reviews Report: a comprehensive, easy-to-read summary of your hotel’s latest guest feedback from Booking.com, Tripadvisor, Google, and other major sources. Delivered straight to your inbox and available via the dashboard, this tool ensures you’re always in tune with guest sentiment without needing to dig for data.
Let’s explore how this report can elevate your guest experience strategy and help you stay one step ahead.
What Is the Weekly Reviews Report?
The Weekly Reviews Report is an automated summary of your hotel’s online reviews, compiled and delivered every week. Instead of monitoring each OTA or platform manually, the report centralizes feedback in a digestible format, with smart analytics layered on top.
Designed for GMs, marketing teams, and guest experience leads, this report helps you:
- Stay informed across all properties.
- Identify emerging issues or strengths.
- Act on guest feedback quickly and strategically.
What’s Included in the Report?
Here’s a breakdown of the insights you receive every week:
Overall Review Scores & Trends
Get a snapshot of your average rating across platforms, as well as how your score is trending week over week.
AI-Powered Sentiment Analysis
Our intelligent engine scans review text to highlight dominant sentiments — both positive and negative — so you know what’s resonating (or disappointing) your guests.
Top and Critical Reviews
Read the most helpful, highest-rated reviews alongside the most critical ones, with direct quotes and actionable context.
Facility & Category Breakdown
Understand what guests are saying about specific elements — cleanliness, breakfast, service, location, Wi-Fi, and more. This helps prioritize internal improvements and staff training.
Multi-Source Aggregation
The report pulls from multiple verified sources like Booking.com, Google, and Tripadvisor, giving you a complete view of your digital reputation.
Suggested Actions
Alongside insights, the report includes AI-generated action points to help your team proactively address recurring issues or reinforce what’s working well. Whether it’s a reminder to follow up on Wi-Fi complaints or a suggestion to celebrate positive staff mentions internally, these recommendations help move from insight to improvement.
Where to Access the Weekly Reviews Report
There are two easy ways to access the report:
Via Email
The Weekly Reviews Report is sent directly to your inbox — no need to log in or chase data manually.
In the Dashboard
Log into the RateParity Extranet, navigate to the Metrics Hub, and select the Reviews Report under your property or portfolio.
From there, you can explore historical trends, filter by source or category, and export data for internal sharing.
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Why This Report Matters
In an industry where 92% of guests read reviews before booking, understanding and responding to feedback is non-negotiable. Here’s how the Weekly Reviews Report supports your operational and marketing goals:
Smarter Decision-Making
Identify patterns in guest sentiment that inform staff training, service upgrades, or areas needing operational focus.
Real-Time Reputation Management
Catch negative trends before they escalate — whether it’s breakfast complaints, slow check-ins, or Wi-Fi quality issues.
Performance Benchmarking
Compare week-to-week performance to evaluate the impact of recent initiatives like renovations, new services, or campaigns.
Marketing Fuel
Use positive guest quotes in your direct marketing, social media, and website content to enhance your brand voice and attract new bookings.
Ideal for Single Hotels & Multi-Property Users
Whether you manage a boutique hotel or a regional chain, the Weekly Reviews Report delivers value at every scale. Portfolio managers gain a clear overview of guest sentiment across multiple properties — helping standardize quality and highlight outliers.
How AI Makes a Difference
The use of AI-powered sentiment analysis allows RateParity to go beyond numeric scores. Our system detects emotional cues, recurring keywords, and tone shifts that would otherwise require hours of manual review.
Examples of Insights:
- “Guests are frequently mentioning noise from construction.”
- “Positive sentiment around staff friendliness is increasing.”
- “Wi-Fi-related complaints peaked last week.”
This helps you move from reactive to proactive — turning guest reviews into a roadmap for continuous improvement.
Actionable, Not Just Informative
The true value of the Weekly Reviews Report lies in its ability to drive action. By summarizing key signals and presenting them clearly, it helps hotel teams collaborate effectively across departments — from housekeeping and F&B to marketing and operations.
Conclusion
Your guests are giving you feedback every day. The Weekly Reviews Report ensures you hear them — and respond in ways that matter.
Whether you’re optimizing guest experience, protecting your online reputation, or aligning internal teams, this report gives you the clarity and focus you need to act fast and stay competitive.
Want to see how it works?
Log in to your RateParity Extranet account, head to the Metrics Hub, and select the Reviews Report. Or speak with our team to explore how RateParity’s review tools can help your property improve trust, satisfaction, and direct bookings.